Skip to content
Home
Collections
Tack + Leather Care
Effol Effax Advent Calendar 2026 Limited Edition
Effol
Price
Regular price
$9095
Regular price
Sale price
$9095
Save
/
This product is not eligible for returns
7 lb box. $12.99 Shipping surcharge
12% TARIFF PRE PAID BY US - Ships from USA, no hidden extra fees
The Effol Advent Calendar is now in it's 7th year and one of our favorite annual traditions.
NOTE: We were charged a 12% US Customs Tariff when importing this item from Germany, this is reflected in the price . Due to the SEVEN POUND weight and size of this box, there is a $12.99 flat rate shipping fee added at checkout to cover the extra cost of custom packaging/shipping as this cannot be combined with other items. Thanks for your understanding. This item is non-returnable.
This fun fold out box contains 25 separate punch out compartments to get you in the holiday mood - punch out one a day, or use it as a super fun barn holiday party activity or holiday gift. Includes a full array of Effol and Effax horse and rider products in generous trial and full sizes.
It is filled with 25 useful items for you and your horse with $189.95 in retail value if these items were purchased separately. It's a great way to try the full range of superior quality Effol / Effax grooming, leather care, treats and lotions for horse and human alike.
Each year the box has new and different product additions. There are 10 new additions not included in last year's box.
Makes a fantastic gift for any horse enthusiast, barn manager, trainer. We've used it as a fun barn holiday party raffle/ bingo activity or year end prize in years past. Always a favorite! All products are dermatologically tested and processed according to EU pharmaceutical specifications using the highest quality natural ingredients to ensure the well being of both horse and rider. (i.e. EU has a higher bar than the FDA for sure)
Product Details:
Box measures: approx. 11.5" x 17.5" x 6" | weighs 6 lb
Made in Germany (Price includes 12% US Customs Tariff paid by Ride or Die to import from Germany).
Includes an incredible assortment of generously sized sample items for you and your horse:
Effol Lip-Butter
HEY Rug Wash 75 ml
Effol Friend-Snacks MiniBag 115 g
Effol WhiteStar Dry Shampoo 50 ml
Effol Hoof-Oil-Gel 50 ml
Effax Boot-Miracle 250 ml
Effol Non-snap Plaiting Bands
Effax Leather Speedy-Shine
Effol Rider Showergel
Effax Leather-Cream-Soap 30ml
Effol Mane-Tail-Volumizer 125 ml
Effol med BronchoCare-BonBons 1x 44 g
Effol Liquid-Barrier 50 ml
Effax Boot-Polish black
Effol Friend-Snacks MiniBag 115 g
Effol Mouth-Butter Apple 150 ml
Effol Rider Hand-Cream 75 ml
Effol Regrowth Serum 50ml
Effol Skin-Balm 30 ml
Effol Summer Hoof-Gel 50 ml
Effol Refresh-Gel 50 ml
Effol Skin-Lotion + sun protection 50 ml
Effol SuperStar-Shine + 250 ml
Surprise Door
30 Day Returns, Free Exchanges
You may return most items up to 30 days after purchase . We offer simple pre paid return labels for all eligible items.
Apparel, Horse clothing and Tack Items must be returned in like-new condition with the original packaging and tags still intact. We are unable to offer return credit on dirty, laundered or used items. (for defective or manufacturer warrantied items, please see below)
All other items can be returned only if sealed and unopened in original packaging, prior to expiration date.
Items marked CLEARANCE and/or FINAL SALE are not eligible for return.
EXCHANGES
We offer free exchanges. Please note on your Return that you wish an exchange for the same item in a different size, or reach out to us at hello@rideordieshop.com and we'll get back to you quickly with assistance on sizing or substitution.
You will be charged an $8.99 return shipping fee which is refunded once merchandise is received and exchanged. Exchanges must be initiated within the 30 day return window.
DEFECTS and WARRANTY
We work diligently to inspect all items that leave our warehouse for quality and freshness. Additionally, many of our manufacturers offer direct warranties and we will work with you to connect in the event there is a claim to be made. Should you come upon a defect, please contact us immediately at hello@rideordieshop.com
REFUNDS
Most refunds will be made to the original form of payment when items arrive in our warehouse according to our return policy, we will deduct the $8 flat rate from your refund to cover return shipping. Gifts returned with gift receipt or invoice will receive a gift card in the amount of the purchase price. Gifts returned without gift receipt or invoice will receive a merchandise credit in the amount of the current or final selling price.
If you return items that were purchased using RideRewards, the dollar/point value of the award(s) allocated to the item(s) returned will be converted and credited to your account within 14 days of your completed return.
Join Us Live Join our weekly live streams and catch the latest drops, surprises, prizes and more.
Earn Cash Back Earn RidePoints and Rewards for following us on social, inviting your friends and shopping.
Find Community Join the best community of wise, and whip smart horsegals sharing tips, tricks, and hi fives.
Customer Service Learn More Get in touch Follow us
Facebook
Instagram
TikTok
We accept © 2025 RIDE OR DIE EQUESTRIAN SHOPWishlist
Shipping information
$9.99 Flat Rate Shipping within continental US*
FREE SHIPPING on orders over $199 (not including applicable tax)*
To qualify for flat-rate or free shipping orders must be shipped within the continental US. Orders to Alaska and Hawaii ship via 2nd Day Air, charges determined by carrier. Canada orders ship via USPS / CanadaPost
47
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":640858915106,"handle":"pharmakas","title":"Pharmakas","updated_at":"2026-09-29T06:15:51-05:00","body_html":"","published_at":"2025-03-29T20:36:53-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":640858915106,"handle":"pharmakas","title":"Pharmakas","updated_at":"2026-09-29T06:15:51-05:00","body_html":"","published_at":"2025-03-29T20:36:53-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":658575229218,"handle":"live-sale-feb-1","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-01T16:53:00-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 1","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":484779720994,"handle":"kentucky-halters-grooming","updated_at":"2026-09-05T06:14:11-05:00","published_at":"2024-06-14T15:03:53-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kentucky Barn \u0026 Grooming","body_html":""},{"id":473538724130,"handle":"kentucky-horsewear","title":"Kentucky Horsewear","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003e\u003cspan\u003eAt Kentucky, our core values are excellence and innovation. That’s why we’re constantly seeking to improve the materials we’re using and develop innovative solutions. During the development of new materials, we also invest a lot of time looking into the environmental impact. As we believe we create the world of tomorrow, the materials are made from high quality, sustainable textiles that will last for generations and aesthetics that are timeless. We build our and test all of our products on our own horses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \"Our products on the world's best horses in the biggest arenas, but also on the cutest ponies of enthusiastic novice riders with ambition. That's what we dream of!\"\u003c\/p\u003e","published_at":"2024-02-12T17:50:30-06:00","sort_order":"manual","template_suffix":"kentucky-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631075897634,"handle":"holiday-home","updated_at":"2026-10-09T11:39:32-05:00","published_at":"2024-11-18T08:25:31-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Great Gifts For Barn Gals","body_html":""},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":654123434274,"handle":"small-leather-accessories","updated_at":"2026-09-21T06:25:40-05:00","published_at":"2025-11-03T20:33:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Small Leather \u0026 Accessories","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631075897634,"handle":"holiday-home","updated_at":"2026-10-09T11:39:32-05:00","published_at":"2024-11-18T08:25:31-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Great Gifts For Barn Gals","body_html":""},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":654123434274,"handle":"small-leather-accessories","updated_at":"2026-09-21T06:25:40-05:00","published_at":"2025-11-03T20:33:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Small Leather \u0026 Accessories","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-10-15T06:15:22-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-10-13T07:40:52-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""},{"id":654123434274,"handle":"small-leather-accessories","updated_at":"2026-09-21T06:25:40-05:00","published_at":"2025-11-03T20:33:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Small Leather \u0026 Accessories","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631075897634,"handle":"holiday-home","updated_at":"2026-10-09T11:39:32-05:00","published_at":"2024-11-18T08:25:31-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Great Gifts For Barn Gals","body_html":""},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":630326001954,"handle":"holiday","updated_at":"2026-10-09T13:05:38-05:00","published_at":"2024-11-09T17:55:31-06:00","sort_order":"alpha-asc","template_suffix":"christmas-stuff","published_scope":"global","title":"Holiday","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":492278907170,"handle":"holidayfun","updated_at":"2026-10-13T07:40:52-05:00","published_at":"2024-09-10T16:07:51-05:00","sort_order":"manual","template_suffix":"holiday-shop-landing-page","published_scope":"global","title":"Holiday Fun","body_html":""},{"id":654123434274,"handle":"small-leather-accessories","updated_at":"2026-09-21T06:25:40-05:00","published_at":"2025-11-03T20:33:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Small Leather \u0026 Accessories","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473538724130,"handle":"kentucky-horsewear","title":"Kentucky Horsewear","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003e\u003cspan\u003eAt Kentucky, our core values are excellence and innovation. That’s why we’re constantly seeking to improve the materials we’re using and develop innovative solutions. During the development of new materials, we also invest a lot of time looking into the environmental impact. As we believe we create the world of tomorrow, the materials are made from high quality, sustainable textiles that will last for generations and aesthetics that are timeless. We build our and test all of our products on our own horses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \"Our products on the world's best horses in the biggest arenas, but also on the cutest ponies of enthusiastic novice riders with ambition. That's what we dream of!\"\u003c\/p\u003e","published_at":"2024-02-12T17:50:30-06:00","sort_order":"manual","template_suffix":"kentucky-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":660911718690,"handle":"live-sale-march-9","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-03-08T15:19:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale March 9","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507403042,"handle":"samshield-2-0-traditional-brim-helmets","title":"Samshield 2.0 Traditional Brim Helmets","updated_at":"2026-10-08T06:21:33-05:00","body_html":"","published_at":"2026-04-05T16:41:56-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507403042,"handle":"samshield-2-0-traditional-brim-helmets","title":"Samshield 2.0 Traditional Brim Helmets","updated_at":"2026-10-08T06:21:33-05:00","body_html":"","published_at":"2026-04-05T16:41:56-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507370274,"handle":"samshield-miss-shield-polo-brim-helmets","title":"Samshield Miss Shield Polo Brim Helmets","updated_at":"2026-09-21T12:27:48-05:00","body_html":"","published_at":"2026-04-05T16:34:40-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507370274,"handle":"samshield-miss-shield-polo-brim-helmets","title":"Samshield Miss Shield Polo Brim Helmets","updated_at":"2026-09-21T12:27:48-05:00","body_html":"","published_at":"2026-04-05T16:34:40-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507370274,"handle":"samshield-miss-shield-polo-brim-helmets","title":"Samshield Miss Shield Polo Brim Helmets","updated_at":"2026-09-21T12:27:48-05:00","body_html":"","published_at":"2026-04-05T16:34:40-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654123598114,"handle":"handbags-jewelry-and-accessories-landing","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2025-11-03T20:41:01-06:00","sort_order":"manual","template_suffix":"handbags-jewelry-acces","published_scope":"global","title":"Handbags Jewelry and Accessories","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-10-15T06:15:22-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":474749927714,"handle":"new-arrivals","updated_at":"2026-10-14T13:04:25-05:00","published_at":"2024-02-23T18:06:55-06:00","sort_order":"manual","template_suffix":"new-arrivals","published_scope":"global","title":"New Arrivals This Week","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":654123434274,"handle":"small-leather-accessories","updated_at":"2026-09-21T06:25:40-05:00","published_at":"2025-11-03T20:33:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Small Leather \u0026 Accessories","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":470279061794,"handle":"dressage","title":"Dressage","updated_at":"2026-10-14T06:17:57-05:00","body_html":"","published_at":"2024-01-12T15:19:12-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":665472860450,"handle":"lumiere-leather-reins-copy","title":"Lumiere Breastplates \u0026 Martingales","updated_at":"2026-07-27T06:17:01-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2026-05-13T08:48:12-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":665472631074,"handle":"lumiere-bridles-and-tack","title":"Lumiere Bridles and Tack","updated_at":"2026-10-10T06:16:34-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFrom South Australia, \u003cmeta charset=\"utf-8\"\u003eLumiere was born to meet the need for anatomically designed bridles that provide the level of comfort a horse deserves, at a price everyday riders could afford. Designed with the utmost attention to detail., very piece creates maximum comfort for the horse with soft, supple premium leathers and premium features like gel-padding over the poll in the headpiece, and gel-padding across the noseband.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-05-13T08:43:14-05:00","sort_order":"manual","template_suffix":"lumiere-landing-page","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507370274,"handle":"samshield-miss-shield-polo-brim-helmets","title":"Samshield Miss Shield Polo Brim Helmets","updated_at":"2026-09-21T12:27:48-05:00","body_html":"","published_at":"2026-04-05T16:34:40-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":665472631074,"handle":"lumiere-bridles-and-tack","title":"Lumiere Bridles and Tack","updated_at":"2026-10-10T06:16:34-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFrom South Australia, \u003cmeta charset=\"utf-8\"\u003eLumiere was born to meet the need for anatomically designed bridles that provide the level of comfort a horse deserves, at a price everyday riders could afford. Designed with the utmost attention to detail., very piece creates maximum comfort for the horse with soft, supple premium leathers and premium features like gel-padding over the poll in the headpiece, and gel-padding across the noseband.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-05-13T08:43:14-05:00","sort_order":"manual","template_suffix":"lumiere-landing-page","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":675158262050,"handle":"cozy-up-in-our-new-fall-collection","title":"Cozy Up in Our New Fall Collection","updated_at":"2026-10-14T13:05:11-05:00","body_html":null,"published_at":"2026-09-22T11:37:14-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-10-14T12:37:54-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":474749927714,"handle":"new-arrivals","updated_at":"2026-10-14T13:04:25-05:00","published_at":"2024-02-23T18:06:55-06:00","sort_order":"manual","template_suffix":"new-arrivals","published_scope":"global","title":"New Arrivals This Week","body_html":""},{"id":652739576098,"handle":"penelope-leather-goods","title":"Penelope Leather Goods \u0026 Accessories","updated_at":"2026-09-19T06:15:27-05:00","body_html":"","published_at":"2025-10-14T09:39:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":639043272994,"handle":"penelope-french-collections","title":"Pénélope Collections. The equestrian lifestyle brand by Penelope Leprevost","updated_at":"2026-09-21T06:25:40-05:00","body_html":"","published_at":"2025-02-27T17:15:06-06:00","sort_order":"manual","template_suffix":"penelope-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-10-14T13:05:11-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-10-10T06:16:34-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":670517362978,"handle":"live-sale-weds-august-5","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2026-08-05T14:14:56-05:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"LIVE SALE Weds August 5 8pm ET","body_html":"\u003cp\u003eSneak Preview of all we'll have on the sale tonight! Plus Claim Deals and Giveaway Fun too! You never know what you might find. \u003c\/p\u003e"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":642316599586,"handle":"helmets","title":"Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2025-04-26T13:36:26-05:00","sort_order":"manual","template_suffix":"helmets","disjunctive":false,"rules":[],"published_scope":"global"},{"id":674881732898,"handle":"rider-safety-week-deals","title":"Rider Safety Week Deals","updated_at":"2026-10-15T06:15:22-05:00","body_html":null,"published_at":"2026-09-16T13:52:40-05:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507271970,"handle":"samshield-2-0-helmets","title":"Samshield 2.0 Helmets","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-05T16:30:33-05:00","sort_order":"manual","template_suffix":"samshield-brand-landing","disjunctive":false,"rules":[],"published_scope":"global"},{"id":664235180322,"handle":"samshield-configurator","title":"Samshield Configurator","updated_at":"2026-10-12T06:23:05-05:00","body_html":"","published_at":"2026-04-13T11:33:44-05:00","sort_order":"best-selling","template_suffix":"samshield-configurator","disjunctive":false,"rules":[],"published_scope":"global"},{"id":663507370274,"handle":"samshield-miss-shield-polo-brim-helmets","title":"Samshield Miss Shield Polo Brim Helmets","updated_at":"2026-09-21T12:27:48-05:00","body_html":"","published_at":"2026-04-05T16:34:40-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470279061794,"handle":"dressage","title":"Dressage","updated_at":"2026-10-14T06:17:57-05:00","body_html":"","published_at":"2024-01-12T15:19:12-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":654120354082,"handle":"totes-backpacks-and-luggage","title":"Totes, Backpacks and Luggage","updated_at":"2026-10-09T11:10:25-05:00","body_html":"","published_at":"2025-11-03T18:05:28-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":637608952098,"handle":"accessories","title":"Accessories App","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2025-02-14T17:59:51-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475573289250,"handle":"handbags-totes","title":"Handbags + Totes","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-05T17:47:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":473534103842,"handle":"tucker-tweed-equestrian","title":"Tucker Tweed Equestrian","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-02-12T15:01:40-06:00","sort_order":"manual","template_suffix":"tucker-tweed","disjunctive":false,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:53-05:00","alt":"Tucker Tweed Equestrian RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Tucker-Tweed-Equestrian-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445592.jpg?v=1742400353"}}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-10-13T07:40:52-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-10-14T12:37:54-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-10-14T06:17:57-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"},{"id":492278907170,"handle":"holidayfun","updated_at":"2026-10-13T07:40:52-05:00","published_at":"2024-09-10T16:07:51-05:00","sort_order":"manual","template_suffix":"holiday-shop-landing-page","published_scope":"global","title":"Holiday Fun","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-10-13T07:40:52-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"global"},{"id":474749927714,"handle":"new-arrivals","updated_at":"2026-10-14T13:04:25-05:00","published_at":"2024-02-23T18:06:55-06:00","sort_order":"manual","template_suffix":"new-arrivals","published_scope":"global","title":"New Arrivals This Week","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-10-13T07:40:52-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-10-14T06:17:57-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-10-14T12:37:54-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[],"published_scope":"global"}]}