Skip to content
87 products
Sort
Featured
Most relevant
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old
Sort
40
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":652700156194,"handle":"hairy-pony-kits","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2025-10-13T20:03:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Kits","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""}]}
,"collections":[{"id":470282141986,"handle":"gifts","title":"Gifts","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-01-12T16:26:11-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Gifts"}],"published_scope":"global"},{"id":470277587234,"handle":"gifts-and-home","title":"Gifts and Home","updated_at":"2026-07-18T06:16:48-05:00","body_html":"\u003cp\u003eThe best gifts for horse people come from people who actually ride. Our Gifts and Home collection is packed with unique, fun, and functional finds for the equestrian in your life — or a well-deserved treat for yourself. Browse equestrian-themed home décor, kitchen accessories, tote bags, belts, jewelry, candles, and barn-friendly gadgets from brands like Tucker Tweed, Hunt Seat Paper Co., Ellany, and more. Whether you’re shopping for a barn friend’s birthday, a show season celebration, or just because — we’ve curated the pieces that horse people actually want.\u003c\/p\u003e","published_at":"2024-01-12T14:51:06-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"gadgets"},{"column":"tag","relation":"equals","condition":"gifts"},{"column":"tag","relation":"equals","condition":"home decor"}],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":652700090658,"handle":"hairy-pony-bags-caddies","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-13T20:02:06-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bags \u0026 Caddies","body_html":""},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":654123696418,"handle":"holiday-grooming-kits-bags-and-caddies","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2025-11-03T20:47:11-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Kits Bags and Caddies","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475127939362,"handle":"stable-supplies","title":"Stable Supplies","updated_at":"2026-07-15T06:15:57-05:00","body_html":"","published_at":"2024-02-27T08:27:34-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Stable Supplies"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":492278907170,"handle":"holidayfun","updated_at":"2026-07-08T17:28:06-05:00","published_at":"2024-09-10T16:07:51-05:00","sort_order":"manual","template_suffix":"holiday-shop-landing-page","published_scope":"global","title":"Holiday Fun","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475127939362,"handle":"stable-supplies","title":"Stable Supplies","updated_at":"2026-07-15T06:15:57-05:00","body_html":"","published_at":"2024-02-27T08:27:34-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Stable Supplies"}],"published_scope":"global"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""}]}
,"collections":[{"id":470280339746,"handle":"horse-bathing-cleaning","title":"Bathing | Cleaning","updated_at":"2026-07-18T12:54:00-05:00","body_html":"","published_at":"2024-01-12T15:42:46-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Shampoo"},{"column":"type","relation":"equals","condition":"Spray"}],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""}]}
,"collections":[{"id":470280339746,"handle":"horse-bathing-cleaning","title":"Bathing | Cleaning","updated_at":"2026-07-18T12:54:00-05:00","body_html":"","published_at":"2024-01-12T15:42:46-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Shampoo"},{"column":"type","relation":"equals","condition":"Spray"}],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":470280339746,"handle":"horse-bathing-cleaning","title":"Bathing | Cleaning","updated_at":"2026-07-18T12:54:00-05:00","body_html":"","published_at":"2024-01-12T15:42:46-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Shampoo"},{"column":"type","relation":"equals","condition":"Spray"}],"published_scope":"global"},{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280339746,"handle":"horse-bathing-cleaning","title":"Bathing | Cleaning","updated_at":"2026-07-18T12:54:00-05:00","body_html":"","published_at":"2024-01-12T15:42:46-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Shampoo"},{"column":"type","relation":"equals","condition":"Spray"}],"published_scope":"global"},{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":475127939362,"handle":"stable-supplies","title":"Stable Supplies","updated_at":"2026-07-15T06:15:57-05:00","body_html":"","published_at":"2024-02-27T08:27:34-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Stable Supplies"}],"published_scope":"global"},{"id":630326624546,"handle":"stocking-stuffers","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2024-11-09T18:18:29-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":475127939362,"handle":"stable-supplies","title":"Stable Supplies","updated_at":"2026-07-15T06:15:57-05:00","body_html":"","published_at":"2024-02-27T08:27:34-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Stable Supplies"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":652700156194,"handle":"hairy-pony-kits","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2025-10-13T20:03:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Kits","body_html":""},{"id":654123696418,"handle":"holiday-grooming-kits-bags-and-caddies","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2025-11-03T20:47:11-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Kits Bags and Caddies","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":475127939362,"handle":"stable-supplies","title":"Stable Supplies","updated_at":"2026-07-15T06:15:57-05:00","body_html":"","published_at":"2024-02-27T08:27:34-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Stable Supplies"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":652700156194,"handle":"hairy-pony-kits","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2025-10-13T20:03:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Kits","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""}]}
,"collections":[{"id":470280339746,"handle":"horse-bathing-cleaning","title":"Bathing | Cleaning","updated_at":"2026-07-18T12:54:00-05:00","body_html":"","published_at":"2024-01-12T15:42:46-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Shampoo"},{"column":"type","relation":"equals","condition":"Spray"}],"published_scope":"global"},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""},{"id":475106738466,"handle":"show-trunk-must-haves","updated_at":"2026-07-18T13:06:48-05:00","published_at":"2024-02-26T21:44:00-06:00","sort_order":"manual","template_suffix":"no-promos","published_scope":"global","title":"Show Trunk Must Haves","body_html":"Our ever-evolving collection of clever and useful items to have handy in your tack trunk - either at home or away.","image":{"created_at":"2025-03-19T11:06:30-05:00","alt":"Show Trunk Must Haves RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Trunk-Must-Haves-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442345.png?v=1742400390"}}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":631074488610,"handle":"holiday-horse","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:00:00-06:00","sort_order":"manual","template_suffix":"holiday-horse-landing","published_scope":"global","title":"Holiday Horse","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""}]}
