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,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
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,"collections":[{"id":473538986274,"handle":"effax","title":"Effol | Effax","updated_at":"2026-07-18T13:16:23-05:00","body_html":"\u003cp\u003e\u003cspan\u003eSchweizer Effax with their brands Effol and Effax have been creating innovative and effective horse care products such as hoof ointments, hoof oil, and leather care produts and accessories for over 110 years. The experience and mission commitment of this German specialist manufacturer has a direct effect on the quality of their products. Proven ingredients, always as natural as possible, combined with modern, innovative formulations and designs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:52:59-06:00","sort_order":"manual","template_suffix":"brand-collection-page","disjunctive":true,"rules":[{"column":"vendor","relation":"contains","condition":"Effax"},{"column":"vendor","relation":"contains","condition":"Effol"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:06-05:00","alt":"Effol | Effax RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Effol-_-Effax-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443524.jpg?v=1742400366"}},{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":654119764258,"handle":"holiday-grooming-bag-goodies","updated_at":"2026-07-18T13:16:23-05:00","published_at":"2025-11-03T17:25:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Grooming Bag Goodies","body_html":""},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-07-18T13:08:55-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
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