Skip to content
Based in Ocala, FL
Victoria Asuaje, Founder & Designer "Inspired by innovation and classic elegance, I saw a chance to create something special. This is more than a brand; it's a community built on shared passion."
Founded in 2015, when she was just 23 years old. Venezuelan born Victoria Asuaje set out to create pieces that offer the latest in technical fabrics with a nod to classic design and perfect fit in the saddle. As both a rider, mother and designer, we are inspired by her passion and dedication to riders everywhere.
9
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470276899106,"handle":"every-day-equestrian-training-apparel","title":"Every Day Gear","updated_at":"2026-07-12T19:43:57-05:00","body_html":"\u003cp\u003eStylish, flattering, and built to move with you — our everyday riding apparel is chosen for riders who spend real time in the saddle. Shop training breeches in knee-patch and full-seat styles, breathable long and short sleeve tops, half-zips, jackets, and more from top equestrian brands Montar, Novella, 70 Degrees, Cavallo, Criniere, Equisite, Pénélope. Because what you wear should work as hard as you do.\u003c\/p\u003e","published_at":"2024-01-12T14:47:49-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Training clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:48-05:00","alt":"Every Day Gear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Every-Day-Gear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443760.png?v=1742400348"}},{"id":470281552162,"handle":"everyday-breeches","title":"Everyday Breeches","updated_at":"2026-07-10T06:23:55-05:00","body_html":"","published_at":"2024-01-12T16:12:53-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"},{"column":"tag","relation":"equals","condition":"Training Clothes"}],"published_scope":"global"},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-12T06:14:46-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":470281027874,"handle":"show-breeches","title":"Show Breeches","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:55:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:47-05:00","alt":"Show Breeches RIDE OR DIE EQUESTRIAN SHOP","width":600,"height":900,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Breeches-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445377.png?v=1742400347"}},{"id":471761781026,"handle":"training-breeches","title":"Training Breeches","updated_at":"2026-07-10T06:23:55-05:00","body_html":"","published_at":"2024-02-12T17:48:32-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"},{"column":"tag","relation":"equals","condition":"Training Clothes"}],"published_scope":"global"}]}
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470281027874,"handle":"show-breeches","title":"Show Breeches","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:55:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:47-05:00","alt":"Show Breeches RIDE OR DIE EQUESTRIAN SHOP","width":600,"height":900,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Breeches-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445377.png?v=1742400347"}}]}
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-12T06:14:46-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":470281027874,"handle":"show-breeches","title":"Show Breeches","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:55:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:47-05:00","alt":"Show Breeches RIDE OR DIE EQUESTRIAN SHOP","width":600,"height":900,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Breeches-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445377.png?v=1742400347"}}]}
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470276899106,"handle":"every-day-equestrian-training-apparel","title":"Every Day Gear","updated_at":"2026-07-12T19:43:57-05:00","body_html":"\u003cp\u003eStylish, flattering, and built to move with you — our everyday riding apparel is chosen for riders who spend real time in the saddle. Shop training breeches in knee-patch and full-seat styles, breathable long and short sleeve tops, half-zips, jackets, and more from top equestrian brands Montar, Novella, 70 Degrees, Cavallo, Criniere, Equisite, Pénélope. Because what you wear should work as hard as you do.\u003c\/p\u003e","published_at":"2024-01-12T14:47:49-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Training clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:48-05:00","alt":"Every Day Gear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Every-Day-Gear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443760.png?v=1742400348"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-12T06:14:46-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":470281126178,"handle":"training-shirts","title":"Training Shirts","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:59:23-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Train Shirt"},{"column":"type","relation":"equals","condition":"Train Top"}],"published_scope":"global"}]}
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-12T06:14:46-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":470281027874,"handle":"show-breeches","title":"Show Breeches","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:55:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:47-05:00","alt":"Show Breeches RIDE OR DIE EQUESTRIAN SHOP","width":600,"height":900,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Breeches-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445377.png?v=1742400347"}}]}
,"collections":[{"id":470276866338,"handle":"competition","title":"Competition Wear","updated_at":"2026-07-12T11:48:01-05:00","body_html":"\u003cp\u003eStep into the ring feeling your absolute best. Our competition collection covers every discipline — from crystal-detailed dressage show coats to classic hunter shadbellies and tailored jumper jackets. We carry show shirts, competition breeches, and show coats from the brands that truly fit: Montar, Pénélope, Criniere, Novella, Equisite, Euphoric Eq and more. Proven winners in the saddle.\u003c\/p\u003e","published_at":"2024-01-12T14:22:31-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"show clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:43-05:00","alt":"Competition Wear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Competition-Wear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442822.png?v=1742400343"}},{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-12T06:14:46-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":470281027874,"handle":"show-breeches","title":"Show Breeches","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2024-01-12T15:55:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Breeches"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:47-05:00","alt":"Show Breeches RIDE OR DIE EQUESTRIAN SHOP","width":600,"height":900,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Show-Breeches-RIDE-OR-DIE-EQUESTRIAN-SHOP-101445377.png?v=1742400347"}}]}
,"collections":[{"id":470276866338,"handle":"competition","title":"Competition Wear","updated_at":"2026-07-12T11:48:01-05:00","body_html":"\u003cp\u003eStep into the ring feeling your absolute best. Our competition collection covers every discipline — from crystal-detailed dressage show coats to classic hunter shadbellies and tailored jumper jackets. We carry show shirts, competition breeches, and show coats from the brands that truly fit: Montar, Pénélope, Criniere, Novella, Equisite, Euphoric Eq and more. Proven winners in the saddle.\u003c\/p\u003e","published_at":"2024-01-12T14:22:31-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"show clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:43-05:00","alt":"Competition Wear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Competition-Wear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442822.png?v=1742400343"}},{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470280831266,"handle":"show-shirts","title":"Show Shirts","updated_at":"2026-07-12T06:14:46-05:00","body_html":"\u003cp\u003eWe ride, we know a well fitting show shirt needs to keep you cool in the ring. We carry hunter jumper dressage show shirts in perforated, crystal-embellished, bibbed, and classic styles — from short-sleeve summer options to long-sleeve zip-collar shirts built for chilly morning classes. Top brands include Pénélope, Montar, Novella Equestrian, Crinère, and Equisite. Shop by sleeve length, collar style, or brand to find your perfect ring-ready look.\u003c\/p\u003e","published_at":"2024-01-12T15:52:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Show Shirts"},{"column":"tag","relation":"equals","condition":"show shirt"}],"published_scope":"global"}]}
,"collections":[{"id":470276866338,"handle":"competition","title":"Competition Wear","updated_at":"2026-07-12T11:48:01-05:00","body_html":"\u003cp\u003eStep into the ring feeling your absolute best. Our competition collection covers every discipline — from crystal-detailed dressage show coats to classic hunter shadbellies and tailored jumper jackets. We carry show shirts, competition breeches, and show coats from the brands that truly fit: Montar, Pénélope, Criniere, Novella, Equisite, Euphoric Eq and more. Proven winners in the saddle.\u003c\/p\u003e","published_at":"2024-01-12T14:22:31-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"show clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:43-05:00","alt":"Competition Wear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Competition-Wear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442822.png?v=1742400343"}},{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470280831266,"handle":"show-shirts","title":"Show Shirts","updated_at":"2026-07-12T06:14:46-05:00","body_html":"\u003cp\u003eWe ride, we know a well fitting show shirt needs to keep you cool in the ring. We carry hunter jumper dressage show shirts in perforated, crystal-embellished, bibbed, and classic styles — from short-sleeve summer options to long-sleeve zip-collar shirts built for chilly morning classes. Top brands include Pénélope, Montar, Novella Equestrian, Crinère, and Equisite. Shop by sleeve length, collar style, or brand to find your perfect ring-ready look.\u003c\/p\u003e","published_at":"2024-01-12T15:52:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Show Shirts"},{"column":"tag","relation":"equals","condition":"show shirt"}],"published_scope":"global"}]}
,"collections":[{"id":663672979746,"handle":"criniere-life-equestrian-style","title":"Criniere Life Equestrian Style","updated_at":"2026-07-12T06:14:46-05:00","body_html":"","published_at":"2026-04-08T20:36:29-05:00","sort_order":"best-selling","template_suffix":"criniere-landing-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Criniere Life"}],"published_scope":"global"},{"id":470280831266,"handle":"show-shirts","title":"Show Shirts","updated_at":"2026-07-12T06:14:46-05:00","body_html":"\u003cp\u003eWe ride, we know a well fitting show shirt needs to keep you cool in the ring. We carry hunter jumper dressage show shirts in perforated, crystal-embellished, bibbed, and classic styles — from short-sleeve summer options to long-sleeve zip-collar shirts built for chilly morning classes. Top brands include Pénélope, Montar, Novella Equestrian, Crinère, and Equisite. Shop by sleeve length, collar style, or brand to find your perfect ring-ready look.\u003c\/p\u003e","published_at":"2024-01-12T15:52:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Show Shirts"},{"column":"tag","relation":"equals","condition":"show shirt"}],"published_scope":"global"}]}