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,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538855202,"handle":"haas-germany","title":"HAAS Grooming Brushes","updated_at":"2026-07-15T06:15:57-05:00","body_html":"\u003cp\u003eHAAS has been producing high quality horse care brushes in Donaueschingen in the Black Forest of Germany for over 100 years.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSelected natural materials, love and craftsmanship are infused in each HAAS grooming brush. Modern production technology ensures the exemplary quality and the longevity of all HAAS products for the welfare of animals and satisfaction of owners. Haas brushes are made to to ensure an exceptional cleaniless of the horse and longevity of the brushes. \u003c\/p\u003e","published_at":"2024-02-12T17:51:43-06:00","sort_order":"best-selling","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HAAS"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:00-05:00","alt":"HAAS Grooming Brushes RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HAAS-Grooming-Brushes-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443987.jpg?v=1742400360"}},{"id":664202903842,"handle":"live-sale-april-12","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-04-12T18:26:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale April 12","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":473538724130,"handle":"kentucky-horsewear","title":"Kentucky Horsewear","updated_at":"2026-07-09T06:17:55-05:00","body_html":"\u003cp\u003e\u003cspan\u003eAt Kentucky, our core values are excellence and innovation. That’s why we’re constantly seeking to improve the materials we’re using and develop innovative solutions. During the development of new materials, we also invest a lot of time looking into the environmental impact. As we believe we create the world of tomorrow, the materials are made from high quality, sustainable textiles that will last for generations and aesthetics that are timeless. We build our and test all of our products on our own horses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \"Our products on the world's best horses in the biggest arenas, but also on the cutest ponies of enthusiastic novice riders with ambition. That's what we dream of!\"\u003c\/p\u003e","published_at":"2024-02-12T17:50:30-06:00","sort_order":"manual","template_suffix":"kentucky-brand-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Kentucky Horsewear"}],"published_scope":"global"},{"id":470280569122,"handle":"leather-care","title":"Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-01-12T15:48:49-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"leather care"}],"published_scope":"global"},{"id":660911718690,"handle":"live-sale-march-9","updated_at":"2026-07-17T06:16:31-05:00","published_at":"2026-03-08T15:19:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale March 9","body_html":""},{"id":665536889122,"handle":"live-sale-may-13","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-05-13T17:50:16-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Live Sale May 13","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":475795194146,"handle":"tack-leather-care","title":"Tack + Leather Care","updated_at":"2026-07-18T13:16:23-05:00","body_html":"","published_at":"2024-03-06T21:14:08-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leather Care"},{"column":"tag","relation":"equals","condition":"Leather"},{"column":"tag","relation":"equals","condition":"Tack Care"}],"published_scope":"global"}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":660089241890,"handle":"new-from-hairy-pony","updated_at":"2026-07-08T17:29:37-05:00","published_at":"2026-02-27T12:03:58-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"New From Hairy Pony","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":652700090658,"handle":"hairy-pony-bags-caddies","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-13T20:02:06-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bags \u0026 Caddies","body_html":""},{"id":486229246242,"handle":"hairy-pony-bathing-conditioning","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-07-03T14:41:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Bathing \u0026 Conditioning","body_html":""},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":631074750754,"handle":"holiday-home-gifts","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2024-11-18T08:07:27-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Holiday Gifts","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":662612214050,"handle":"march-22-live-sale","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-03-22T16:43:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"March 22 Live Sale - Second Anniversary Party","body_html":""},{"id":652902367522,"handle":"not-eligible-for-welcome10","updated_at":"2026-07-10T06:23:55-05:00","published_at":"2025-10-16T08:48:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Not eligible for WELCOME10","body_html":""}]}
,"collections":[{"id":470280143138,"handle":"groomingtools","title":"Grooming","updated_at":"2026-07-18T13:08:55-05:00","body_html":"\u003cp\u003eFrom mud-caked weekday schooling to Saturday grand prix turnout, we have the pro grooming you need to make your horse shine. Our curated selection includes premium finishing brushes from Hairy Pony, HAAS Germany, Epona grooming tools, Effol and Effax coat care, plus shampoo bars and serums, tack cleaning sponges, hoof picks, recommended by the pros. Whether you’re building your first grooming kit or upgrading to the best, we’ve got the grooming that lasts.\u003c\/p\u003e","published_at":"2024-01-12T15:40:37-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Groom Brush"},{"column":"type","relation":"equals","condition":"Grooming Glove"},{"column":"tag","relation":"equals","condition":"Grooming"}],"published_scope":"global"},{"id":485319409954,"handle":"hairy-pony-australia-horse-grooming","title":"Hairy Pony","updated_at":"2026-07-18T06:16:48-05:00","body_html":"","published_at":"2024-06-22T14:19:47-05:00","sort_order":"best-selling","template_suffix":"hairy-pony-landing","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Hairy Pony"}],"published_scope":"global"},{"id":486229082402,"handle":"hairy-pony-grooming-united-states","updated_at":"2026-07-13T06:14:55-05:00","published_at":"2024-07-03T14:35:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hairy Pony Grooming","body_html":""},{"id":667485667618,"handle":"live-salw-wed-june-17","updated_at":"2026-07-18T06:16:48-05:00","published_at":"2026-06-17T18:23:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Wed June 17","body_html":""},{"id":660089241890,"handle":"new-from-hairy-pony","updated_at":"2026-07-08T17:29:37-05:00","published_at":"2026-02-27T12:03:58-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"New From Hairy Pony","body_html":""}]}
