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15
,"collections":[{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":475572338978,"handle":"fly-gear","title":"Fly Gear","updated_at":"2026-09-10T08:11:18-05:00","body_html":"\u003cp\u003eWe carry a tested and curated mix of fly products - from horse clothing to natural solutions that cut down on flies breeding cycle - to keep nasty pests away from your horse for good. We've done the trial and error so you don't have to. \u003c\/p\u003e","published_at":"2024-03-05T17:23:37-06:00","sort_order":"manual","template_suffix":"essential-summer-fly-gear","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Fly Mask"},{"column":"tag","relation":"equals","condition":"Fly Control"},{"column":"tag","relation":"equals","condition":"Fly Sheet"}],"published_scope":"global"},{"id":642660794658,"handle":"fly-masks-boots","title":"Fly Masks \u0026 Boots","updated_at":"2026-09-10T08:11:18-05:00","body_html":"","published_at":"2025-05-02T15:52:48-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Fly Mask"},{"column":"type","relation":"equals","condition":"Fly Boots"}],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":478793236770,"handle":"horse-clothing","title":"Horse Clothing","updated_at":"2026-09-13T06:14:16-05:00","body_html":"","published_at":"2024-04-04T17:34:11-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"AP Pad"},{"column":"tag","relation":"equals","condition":"Bell Boots"},{"column":"tag","relation":"equals","condition":"Bonnets"},{"column":"tag","relation":"equals","condition":"Browband"},{"column":"tag","relation":"equals","condition":"Dressage Pad"},{"column":"tag","relation":"equals","condition":"Fly Mask"},{"column":"tag","relation":"equals","condition":"Fly Sheet"},{"column":"tag","relation":"equals","condition":"Halter"},{"column":"tag","relation":"equals","condition":"Halters Leads"},{"column":"tag","relation":"equals","condition":"Horse Clothing"}],"published_scope":"global"},{"id":666275283234,"handle":"live-sale-weds-may-27th","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2026-05-27T18:17:36-05:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LIVE SALE Weds May 27th","body_html":""}]}
,"collections":[{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":478793236770,"handle":"horse-clothing","title":"Horse Clothing","updated_at":"2026-09-13T06:14:16-05:00","body_html":"","published_at":"2024-04-04T17:34:11-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"AP Pad"},{"column":"tag","relation":"equals","condition":"Bell Boots"},{"column":"tag","relation":"equals","condition":"Bonnets"},{"column":"tag","relation":"equals","condition":"Browband"},{"column":"tag","relation":"equals","condition":"Dressage Pad"},{"column":"tag","relation":"equals","condition":"Fly Mask"},{"column":"tag","relation":"equals","condition":"Fly Sheet"},{"column":"tag","relation":"equals","condition":"Halter"},{"column":"tag","relation":"equals","condition":"Halters Leads"},{"column":"tag","relation":"equals","condition":"Horse Clothing"}],"published_scope":"global"},{"id":470279749922,"handle":"jump-all-purpose-pads","title":"Jump | All Purpose Pads","updated_at":"2026-09-12T06:14:34-05:00","body_html":"","published_at":"2024-01-12T15:33:45-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Jump Pad"},{"column":"tag","relation":"equals","condition":"AP Pad"},{"column":"variant_title","relation":"equals","condition":"Jump"}],"published_scope":"global"},{"id":637609214242,"handle":"saddle-pad-bonnet-app","title":"Saddle Pad Bonnet App","updated_at":"2026-09-13T06:14:16-05:00","body_html":"","published_at":"2025-02-14T18:11:40-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Bonnets"},{"column":"type","relation":"equals","condition":"Horse Bonnet"},{"column":"type","relation":"equals","condition":"Saddle Pads"}],"published_scope":"global"},{"id":470276538658,"handle":"saddle-pads","title":"Saddle Pads","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003cp\u003eWhether you're schooling at home or showing, the right saddle pad makes all the difference. We carry a carefully curated selection of dressage pads, jump pads, and all-purpose pads from the brands riders trust most — Kentucky Horsewear, Equestrian Stockholm, Cavallo, Sixteen Cypress, and more. From clean white competition pads to breathable everyday training options, you'll find the perfect fit for your horse here.\u003c\/p\u003e","published_at":"2024-01-12T14:48:01-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Saddle Pads"}],"published_scope":"global"}]}
,"collections":[{"id":470279880994,"handle":"horse-brushing-boots","title":"Brushing Boots","updated_at":"2026-09-06T06:14:58-05:00","body_html":"","published_at":"2024-01-12T15:37:11-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dressage Boot"},{"column":"type","relation":"equals","condition":"Brushing Boots"}],"published_scope":"global"},{"id":470279061794,"handle":"dressage","title":"Dressage","updated_at":"2026-09-14T10:59:28-05:00","body_html":"","published_at":"2024-01-12T15:19:12-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Dressage"}],"published_scope":"global"},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":470276571426,"handle":"leg-protection","title":"Leg Protection","updated_at":"2026-09-06T06:14:58-05:00","body_html":"","published_at":"2024-01-12T14:48:01-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Leg Protect"},{"column":"type","relation":"equals","condition":"Bell Boot"},{"column":"type","relation":"equals","condition":"Dressage Boot"},{"column":"type","relation":"equals","condition":"Polo Wraps"}],"published_scope":"global"},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""}]}
,"collections":[{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":470276899106,"handle":"every-day-equestrian-training-apparel","title":"Every Day Gear","updated_at":"2026-09-14T06:14:18-05:00","body_html":"\u003cp\u003eStylish, flattering, and built to move with you — our everyday riding apparel is chosen for riders who spend real time in the saddle. Shop training breeches in knee-patch and full-seat styles, breathable long and short sleeve tops, half-zips, jackets, and more from top equestrian brands Montar, Novella, 70 Degrees, Cavallo, Criniere, Equisite, Pénélope. Because what you wear should work as hard as you do.\u003c\/p\u003e","published_at":"2024-01-12T14:47:49-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Training clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:48-05:00","alt":"Every Day Gear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Every-Day-Gear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101443760.png?v=1742400348"}},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":658575229218,"handle":"live-sale-feb-1","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2026-02-01T16:53:00-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 1","body_html":""},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":651472404770,"handle":"timeless-essentials-for-your-fall-wardrobe","title":"Timeless Essentials For Your Fall Wardrobe","updated_at":"2026-09-14T06:14:18-05:00","body_html":"","published_at":"2025-09-28T16:49:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"fall"}],"published_scope":"global"},{"id":470281126178,"handle":"training-shirts","title":"Training Shirts","updated_at":"2026-09-14T06:14:18-05:00","body_html":"","published_at":"2024-01-12T15:59:23-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Train Shirt"},{"column":"type","relation":"equals","condition":"Train Top"}],"published_scope":"global"}]}
,"collections":[{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":659303629090,"handle":"live-sale-feb-15","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2026-02-15T16:51:02-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Live Sale Feb 15","body_html":""},{"id":475103527202,"handle":"riding-gloves","title":"Riding Gloves","updated_at":"2026-09-12T06:14:35-05:00","body_html":"","published_at":"2024-02-26T20:44:27-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Riding Gloves"}],"published_scope":"global"}]}
,"collections":[{"id":484185538850,"handle":"bridle-parts-accessories","title":"Bridle Parts + Accessories","updated_at":"2026-09-08T10:41:02-05:00","body_html":"","published_at":"2024-06-06T18:45:46-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Bridle Parts"}],"published_scope":"global"},{"id":470276178210,"handle":"bridles-bits-and-parts","title":"Bridles, Browbands, Reins + Parts","updated_at":"2026-09-12T06:14:35-05:00","body_html":"","published_at":"2024-01-12T14:48:00-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Bridles Bits Parts"},{"column":"type","relation":"equals","condition":"Browband"},{"column":"type","relation":"equals","condition":"Bridle"},{"column":"tag","relation":"equals","condition":"Bridle Parts"},{"column":"type","relation":"equals","condition":"Throat Latch"},{"column":"type","relation":"equals","condition":"Cheek Pieces"},{"column":"type","relation":"equals","condition":"Reins"}],"published_scope":"global"},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":494605926690,"handle":"reins-1","title":"Reins","updated_at":"2026-09-02T13:49:02-05:00","body_html":"","published_at":"2024-10-15T17:17:24-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Reins"}],"published_scope":"global"}]}
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,"collections":[{"id":485290803490,"handle":"clearance-apparel-equestrian","updated_at":"2026-09-14T06:14:18-05:00","published_at":"2024-06-21T19:55:51-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Clearance Apparel","body_html":""},{"id":479974326562,"handle":"equestrian-clearance-items","title":"Clearance Deals","updated_at":"2026-09-14T06:14:18-05:00","body_html":"","published_at":"2024-04-18T19:52:25-05:00","sort_order":"manual","template_suffix":"annual-clearance-landing","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"CLEARANCE"}],"published_scope":"global"},{"id":470276866338,"handle":"competition","title":"Competition Wear","updated_at":"2026-09-14T06:14:18-05:00","body_html":"\u003cp\u003eStep into the ring feeling your absolute best. Our competition collection covers every discipline — from crystal-detailed dressage show coats to classic hunter shadbellies and tailored jumper jackets. We carry show shirts, competition breeches, and show coats from the brands that truly fit: Montar, Pénélope, Criniere, Novella, Equisite, Euphoric Eq and more. Proven winners in the saddle.\u003c\/p\u003e","published_at":"2024-01-12T14:22:31-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"show clothes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:05:43-05:00","alt":"Competition Wear RIDE OR DIE EQUESTRIAN SHOP","width":2880,"height":1620,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/Competition-Wear-RIDE-OR-DIE-EQUESTRIAN-SHOP-101442822.png?v=1742400343"}},{"id":672841138466,"handle":"end-of-summer-sale","title":"End of Summer Sale - Save up to 60%","updated_at":"2026-09-13T06:14:16-05:00","body_html":"\u003ch3\u003eHoliday Bonus: Take 20% off select full price items with code \u003cstrong\u003eLABORDAY26\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e* Discount will appear at checkout. Not valid on helmets, new fall arrivals.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2026-09-02T22:24:11-05:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[],"published_scope":"global"},{"id":473538887970,"handle":"hkm-1","title":"HKM","updated_at":"2026-09-07T06:14:45-05:00","body_html":"\u003cp\u003e\u003cspan\u003eWe are HKM. We live our passion for equestrian sports and stand for innovative and high-quality products with function that not only convince riders and horses, but inspire them. \u003c\/span\u003e\u003cspan\u003eFrom the idyllic town of Neuenhaus in Lower Saxony near the Dutch border, their products equip small and large riders and their four-legged sports companions, from the backyard Shetland pony to the Grand Prix horse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the beginning, HKM has been colorful, courageous, and authentic - and has remained so to this day. We take responsibility for our actions, and act with foresight. For many decades, we have cultivated a special bond with the horse, which is reflected in our collections. We are experts in our field, have a keen eye for meaningful details and offer our customers the best possible product experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, HKM stands for an outstanding value proposition at appealing prices.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-02-12T17:51:57-06:00","sort_order":"created-desc","template_suffix":"brand-collection-page","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"HKM"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:06:03-05:00","alt":"HKM RIDE OR DIE EQUESTRIAN SHOP","width":1920,"height":384,"src":"\/\/rideordieshop.com\/cdn\/shop\/collections\/HKM-RIDE-OR-DIE-EQUESTRIAN-SHOP-101444152.jpg?v=1742400363"}},{"id":470280831266,"handle":"show-shirts","title":"Show Shirts","updated_at":"2026-09-14T06:14:18-05:00","body_html":"\u003cp\u003eWe ride, we know a well fitting show shirt needs to keep you cool in the ring. We carry hunter jumper dressage show shirts in perforated, crystal-embellished, bibbed, and classic styles — from short-sleeve summer options to long-sleeve zip-collar shirts built for chilly morning classes. Top brands include Pénélope, Montar, Novella Equestrian, Crinère, and Equisite. Shop by sleeve length, collar style, or brand to find your perfect ring-ready look.\u003c\/p\u003e","published_at":"2024-01-12T15:52:25-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Show Shirts"},{"column":"tag","relation":"equals","condition":"show shirt"}],"published_scope":"global"}]}
